angel manuel soto

director's reel.

Gatorade 3 SPOTS

Sweepstakes shouldn’t be boring. That’s why JWT San Juan teamed up with Gatorade to create a promotion that made people sweat, literally, for their prizes. Gatorade T-shirts designed with sweat-activated technology were distributed at gyms, 5K races and strength competitions, such as Iron Man, throughout Puerto Rico. The only way to know if your shirt had the “winning” message was by breaking a sweat—and those who had the winning message were rewarded with great sports-related prizes.

Winner of a CANNES SILVER LION for Promo & Activation

Client: Gatorade
Agency: JWT - Puerto Rico
Directed by: Angel Manuel Soto
Produced by: Latitude 18 Films
Photography by: Manuel Velez & Angel Manuel Soto
Editing: Angel Manuel Soto